Tag: keyart
Friday One Sheet: STRAYS
Here is the tail (sorry...) of two very different marketing campaigns for a Universal Studios R rated talking dog movie, Strays. USA versus Germany. In the United States, the movie star names are almost as big as the photos of...
Friday One Sheet: PENNY PINCHED
This wonderfully minimalist key art, for Kat Cayton G's avant garde short Penny Pinched, was designed by LA illustrator (and podcaster) Tori Huynh. With falling tennis balls (one on a string for some reason) on a sky-blue field above, prone...
Friday One Sheet: FLORIDA MAN
Well these are a lot of fun, and they popped up online mere minutes after this column was published last week. Better late than never. Florida Man appears to be a kind of Midnight Run caper, set in the craziness...
Friday One Sheet: KILL OR BE KILLED
It is all about the vertical text here. This dark key art is for a Devin Teer's short film about loyalty and morality, and depicts duplicates digging at dusk. It stands out because of that killer (sorry) title card with...
(Good) Friday One Sheet: GUARDIANS OF THE GALAXY 3
Good Friday is a Christian holiday commemorating the crucifixion of Jesus and his death at Calvary. It is perhaps fitting (ok, mighty cheeky) to draw parallels to the way Marvel Studios has been foregrounding the definitely not-a-raccoon character Rocket in its...
Friday One Sheet: HOW TO BLOW UP A PIPELINE
Let there be no criticism of clarity on the key art for Daniel Goldhaber's eco-thriller, How To Blow Up A Pipeline. Large fire-engine red stencil letters, overlaid onto black smoke, foreground the title of the film that tells any prospective...
Friday One Sheet: MISSION IMPOSSIBLE: DEAD RECKONING PART ONE
In spite of its incredibly clunky title, Mission Impossible: Dead Reckoning Part One, the seventh film in Tom Cruise's M:I franchise has its first piece of key art, and it is lean and minimal. This teaser poster, from Concept Arts,...
Friday One Sheet: JOHN WICK CHAPTER 4
The mountain of John Wick: Chapter 4 marketing has been fun and colourful, as is the franchise it supports. Recently, the film had a series of artists do different takes on key art, and while there are several of these...
Friday One Sheet: INSIDE (again)
The key art campaign by design house Arsonal, for Vasilis Katsoupis's psychological art-heist movie, Inside, continues to bear fruit. Here we have an abstract rendition of Willem Dafoe's face with manifestations of various emotional states (or demons) busting out from...
Friday One Sheet: THE ECHO
The power of a single image is full on display for in the key art for Tatiana Huezo's rural Mexico documentary, The Echo. A child hugs a tree. Simple. Not so fast. The colour scheme is cool blues with a...
Friday One Sheet: DALVA
This balanced piece of key art from design house Silenzio taps all the photography basics. Rule of thirds? Check. Bokeh? Check. Implied motion with low shutter speed? Check. In the digital-layer decades of over-processed, and cluttered, movie posters, the French,...
Friday One Sheet: OPPONENT
Design house riddertoft has been featured in this column several times. Their diverse work on titles such as Triangle of Sadness, Holy Spider, and Another Round, is always exceptional. Their key art, below, for Milad Alami's immigrant wrestling drama Opponent, is an...
Friday One Sheet: INFINITY POOL
I rarely do character-style posters in this column; however, Mia Goth is having a moment, so here we are. Design house AVPrint did a series of posters for Brandon Cronenberg's Infinity Pool, in ultra-tight closeup with a very high grain. This one,...
Friday One Sheet: CONSECRATION
We always love a bit of blasphemy here at Friday One Sheet, and today's key art for Chris Smith's Consecration fits the bill. This design from The Refinery immediately evokes Ken Russell's 1971 masterpiece, The Devils. Not so much that...
Friday One Sheet: SCREAM VI
When your slasher franchise is getting long in the tooth, you can bring it to New York, or Europe, or Space. The Scream franchise, with its sixth entry coming out in 2023, chose the first option. This is not terribly...
Friday One Sheet: The Best Posters of 2022
Here we are at the end of another year. Perhaps the oddest one for key art, if only because I cannot note a single trend or commonality. Typically, by the time the end of a year rolls around, there is...
Friday One Sheet: EYES WIDE SHUT
Yes, this has been floating around movie-nerd internet for some time, however, in the tradition of this column, that the last Friday before Christmas shall be an alternate Eyes Wide Shut poster, here we are. This 'Hallmark Christmas Movie' spoof...
Friday One Sheet: MANTICORE
The manticore is a creature from Persian mythology with the head of a lion and the tail of a scorpion. It is capable of shooting poisonous spines at its enemies and prey. I like this minimalist and old school poster...
Friday One Sheet: WHEN WE DANCED
I know precious little about Ryan Moore's film, When We Danced, other than that it recently played in the Philippines Short Program at the Asian World Film Festival. That being said, The Robot Eye, the design house who did the...
Friday One Sheet: INSIDE
I love a good teaser poster, and these three pieces of key art for Vasilis Katsoupis' debut feature deliver a satisfying tease. The film, Inside, is a one man, one room heist film starring Willem Dafoe, who slowly goes crazy after...
