Cannes 2016: Nordic Genre Cinema Celebrated With Viking Helmets
Sure, the Cannes Film Festival sounds like an ultra-serious consideration of the latest and greatest in world cinema. But who knew it included the wearing of viking helmets?
We've been provided with three photos from the (scandalous?) Nordic Genre Party that was held last year, which gives a hint about the mixture of business and pleasure that will take place later this evening in the south of France.
Now, admittedly, I've never been to Cannes, and so I cannot speak with authority about the relative usefulness of viking helmets during a gathering with genre industry insiders, but evidently some find it helpful to set the right mood.
Click through the gallery below to see all three pictures and read the official statement.
From an official statement:
"Nordic genre movies have a particularly strong presence at this year's Marche du Film in Cannes. This will be celebrated on Tuesday, May 17, when the genre industry insiders from all around the globe gather for the Nordic Genre Party at the Scandinavian Terrace.
The party, featuring its trademark viking helmets, is a collaborative effort of the Scandinavian genre producers' joint initiative Nordic Genre Invasion, the region's biggest genre film event Night Visions International Film Festival and the Finnish Film Foundation. This year the three join forces for the first time with Nordic Genre Boost, the funding initiative of the Nordisk Film & TV Fond."