Pretty Packaging: PATEMA INVERTED Gets A Release Worth Flipping Over
For the last months, Scottish distributor Anime Ltd. has been churning out classy Limited Edition after classy Limited Edition, and the end is not yet in sight if their announcements are to be believed. But even among their great current output, their release of Yoshiura Yasuhiro's film Patema Inverted is something special. And crowdfunding plays a big part in that.
Anime Ltd. has been experimenting with crowdfunding for a while now, and has launched several Kickstarter campaigns to get releases financed. For Patema Inverted, the company tried something different: it announced in May they had bought the rights of the film and the artbook, and stated their intent to release the film (and maybe the book) barebones regardless of any crowdfunding. The Patema Inverted Kickstarter campaign was there with only one goal: to create a kick-ass special edition too, with as many bells and whistles as could be gotten.
The campaign was very successful, raising a whopping 240% of its 16,000 GBP goal (link). This meant the release got the artwork book, exclusive cover artwork, the short light novel, and an upgrade in size (it's now as big as Anime Ltd.'s Gurren Lagann Ultimate Edition, seen here).
And, as an eleventh-hour extra, the soundtrack got added on CD. Wowzers!
This was the first Kickstarter campaign I personally invested in, and the result you can see below. A review will follow later, but in the meantime, feast your eyes on the pretty packaging, as here is a gallery of shots.
Anime Ltd. has been experimenting with crowdfunding for a while now, and has launched several Kickstarter campaigns to get releases financed. For Patema Inverted, the company tried something different: it announced in May they had bought the rights of the film and the artbook, and stated their intent to release the film (and maybe the book) barebones regardless of any crowdfunding. The Patema Inverted Kickstarter campaign was there with only one goal: to create a kick-ass special edition too, with as many bells and whistles as could be gotten.
The campaign was very successful, raising a whopping 240% of its 16,000 GBP goal (link). This meant the release got the artwork book, exclusive cover artwork, the short light novel, and an upgrade in size (it's now as big as Anime Ltd.'s Gurren Lagann Ultimate Edition, seen here).
And, as an eleventh-hour extra, the soundtrack got added on CD. Wowzers!
This was the first Kickstarter campaign I personally invested in, and the result you can see below. A review will follow later, but in the meantime, feast your eyes on the pretty packaging, as here is a gallery of shots.
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