So, This Is Something... RANVEER CHING RETURNS, The Craziest Ad I've Ever Seen

A couple of years ago up and coming Bollywood superstar Ranveer Singh (Band Baaja Baaraat, Lootera) appeared in a one off music video for a song called "My Name is Ranveer Ching." The music video was meant as a big budget ad film for the Ching's Secret food brand, a company that specializes in Indian-Chinese fusion products for home cooking. The song was incredibly - and baffingly - popular in 2014 and has so far racked up nearly two million views on YouTube.

Apparently it was popular enough that Ching's Secret is back again for seconds with a teaser dropping today for an extended ad film titled Ranveer Ching Returns. Normally we don't put a whole lot of focus on ad films, but once in a while there's something too crazy to ignore. In the sequel, Ranveer Ching (Singh) is joined by Baahubali starlet Tammanah in a crazy post-apocalyptic cross between Mad Max and your typical big budget Bollywood masala action films.

The kicker with this new ad is that not only does it feature huge talent in front of the camera, but they've also wrangled major talent behind the camera as well. The film is directed by Rohit Shetty (Singham, Golmaal, Dilwale, and a billion other films where dozens of cars spontaneously explode) who is one of the biggest action directors, if not the biggest, in India. Shetty is joined by big league composers Shankar Ehsaan Loy, and legendary lyricist Gulzar, who won an Academy Award for his work on Slumdog Millionaire's "Jai Ho."

The best part? This crazy 64 seconds is only a trailer for the real ad that is scheduled to hit the net next week on August 19. I don't think I've ever been this excited to watch a commerical before, but hell, I don't think I've ever seen anything quite like this either.

Give it a chance. It'll make you say, "What the hell was that?" in the best possible way.