Internet Only Dark Water Trailer

I feel a case of misleading advertising coming on ...

An internet only trailer for Dark Water has turned up online and it's really trying hard to sell this thing as a jump-a-minute scare fest. Thing is, it isn't. At least the original, like all of Nakata's films, isn't and from what Canfield told me after he caught a screening of the remake this has stayed pretty true to the original intent.

The original Dark Water is a mood piece about a broken family that takes all of a mother's fears of losing custody of her child and gives them a supernatural focus. It builds slow with the otherworldly stuff held to a minimum so as not to spoil the ultimate reveal. There ARE some great jump shots, yes, but they're not at all the focus of the film and there aren't nearly enough of them to sell the film on that basis ...

I really like the original Dark Water, prefer it to Nakata's Ringu actually, but if people go into this film expecting the scarefest that that trailer is selling they're going to go away pissed, and justifiably so. But I guess the opening weekend numbers are all that matter these days ...