Yes, it's football silly season, which means that every major film under the sun along with some that aren't but wish they were is currently pimping the TV ads they'll run on Sunday with super brief teaser clips online. It's kind of irritating, really, but at least the folks at Marvel had the good sense to provide a new poster for Iron Man 3 along with their new ad-pimping spot - no new footage, just quick shots of Robert Downey Jr, Gwyneth Paltrow, Don Cheadle, Ben Knigsley, etc - so there's some actual content to put out there.
And if you had any lingering questions about what direction Shane Black was planing to take the franchise well, there. Pretty clear, no? Check out the new teaser below.