A Lesson In Marketing: Compare The New US And International Trailers For Indie Fight Drama TAPPED

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A Lesson In Marketing: Compare The New US And International Trailers For Indie Fight Drama TAPPED
Watching how films are presented differently around the world is always an interesting exercise, particularly when it comes to the independent world where there is less established star power in play to provide the marketing hooks. And we have a current case study of that with Allan Ungar's indie fight drama Tapped.

Sporting a case liberally sprinkled with MMA stars alongside character actor veteran Michael Biehn, the film really belongs to Cody Hackman who takes the lead as a young man training up to confront the man he witnessed kill his parents when he was young.

The film releases in the US via Lionsgate Home Entertainment on May 17th under the title Tapped Out with international theatrical releases - May 16th in Brazil, for instance - coming up as well. And with new domestic and international trailers both popping up online it's interesting to see how it's being presented in different markets. Check them out below.
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allan ungaranderson silvacody hackmanKrzysztof SoszynskiLyoto MachidaMartin Kovemichael biehnNick Batemantappedtapped out

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