First JU-ON: BEGINNING OF THE END Poster Arrives, Compare It With Its Predecessors

Contributing Writer; Tokyo, Japan (@patrykczekaj)
It seems that things are moving pretty fast for Ju-on: Beginning of the End. Not two weeks have passed since the picture began filming and already a fresh new poster can be found on various Japanese outlets around the web. With the seventh installment in the series Ochiai Masayuki will undoubtedly try to revitalize a slightly worn-out franchise. Apart from the following description of the plot - which, by the way, looks oddly familiar - there's still not much information about the picture. Sasaki Nozomi will play Yui, a woman trying to uncover a mystery behind the cursed house, while Kobayashi Kai will star as Saeki Toshio, the legendary ghostly little boy.

An elementary school teacher named Yui visits the home of a boy named Toshio Saeki who's been absent from school for a long period of time. When she arrives, she re-lives the horrific tragedy which occurred in the Saeki household 10 years earlier. A cardboard box left in a closet holds the key to revealing a long-hidden truth.

Given that Beginning of the End repeats a well-known formula, it won't really be a surprise if instead of settling the mood the film will focus on formulaic jump scares to keep the horror alive. There's potential still hidden in the concept but without a much-needed creative touch Beginning of the End's chances of becoming a J-horror marvel are rather slim. So, let's hope Ochiai Masayuki will breathe fresh air into the series.

If you're curious whether the first poster stands out among its predecessors or not you can check out the gallery below and compare all the posters for all Ju-on / The Grudge films, both Japanese and American.

Ju-on: Beginning of the End

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