Korean Box Office: HIDE AND SEEK Ekes Out Another First Place
In the last weekend before many schools start their new terms, business had a last hurrah with 3.24 million tickets sold over the frame, approximately 30% more than last year. A new Hollywood release dampened the market share somewhat, but the take for local product still came in at a powerful 63% (versus 78% in 2012).
| Title | Release Date | Market Share | Weekend | Total | Screens | |
| 1 | Hide and Seek | 13/08/14 | 33.60% | 1,080,521 | 4,078,258 | 659 |
| 2 | Now You See Me (us) | 13/08/22 | 28.40% | 917,545 | 1,068,885 | 691 |
| 3 | The Flu | 13/08/14 | 13.10% | 430,601 | 2,695,052 | 508 |
| 4 | Snowpiercer | 13/07/31 | 10.30% | 322,228 | 8,795,972 | 443 |
| 5 | The Terror Live | 13/07/31 | 5.50% | 173,845 | 5,401,252 | 335 |
| 6 | Epic (us) | 13/08/07 | 2.30% | 84,711 | 945,589 | 252 |
| 7 | R.I.P.D. (us) | 13/08/22 | 1.90% | 59,796 | 74,201 | 268 |
| 8 | Grandmasters (ch) | 13/08/22 | 1.20% | 38,378 | 51,288 | 193 |
| 9 | Turbo (us) | 13/07/25 | 0.80% | 27,329 | 1,913,815 | 112 |
| 10 | Two Mothers (fr) | 13/08/22 | 0.90% | 27,123 | 39,901 | 188 |
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Repeating at number one following a mere 20% drop was surprise hit local thriller Hide and Seek, which brought in another 1,080,521, edging its total over 4 million. It should become the seventh film this year to cross the 5 million milestone within a fortnight. The previous record for a year was only four, set and matched in 2005 and 2006, respectively.
A new Hollywood film, Now You See Me, was finally given a chance to make an impact, and it almost took the top spot with 917,545. A potent debut for the high concept caper film but strong competition ahead will likely hurt its business going forward.
Less successful was The Flu, which, following a solid debut, lost 55% of its audience. It brought in another 430,601 admissions and seems like it will slink off the chart quickly, though not before recording 3 million admissions, a solid figure it will likely achieve within the next week or ten days.
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Bong Joon-ho's Snowpiercer took a similar dive and now looks unlikely the edge over the ten million admissions mark. Still, with an additional 322,228 banked, it looks set to pass 9 million before long.
Rounding out the top five was The Terror Live. It added another 173,845 tickets to its haul, which now stands at a robust 5.4 million.
Next week's big release will be Hollywood sci-fi Elysium, starring Matt Damon. The pic seems to have been pushed back in order not to go up against Snowpiercer and other Korean blockbusters during the month, but with a heavy marketing push, it appears poised for a number one debut.
Source: KOBIS
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