Korean Box Office: HIDE AND SEEK Ekes Out Another First Place
In the last weekend before many schools start their new terms, business had a last hurrah with 3.24 million tickets sold over the frame, approximately 30% more than last year. A new Hollywood release dampened the market share somewhat, but the take for local product still came in at a powerful 63% (versus 78% in 2012).
|Title||Release Date||Market Share||Weekend||Total||Screens|
|1||Hide and Seek||13/08/14||33.60%||1,080,521||4,078,258||659|
|2||Now You See Me (us)||13/08/22||28.40%||917,545||1,068,885||691|
|5||The Terror Live||13/07/31||5.50%||173,845||5,401,252||335|
|10||Two Mothers (fr)||13/08/22||0.90%||27,123||39,901||188|
Repeating at number one following a mere 20% drop was surprise hit local thriller Hide and Seek, which brought in another 1,080,521, edging its total over 4 million. It should become the seventh film this year to cross the 5 million milestone within a fortnight. The previous record for a year was only four, set and matched in 2005 and 2006, respectively.
A new Hollywood film, Now You See Me, was finally given a chance to make an impact, and it almost took the top spot with 917,545. A potent debut for the high concept caper film but strong competition ahead will likely hurt its business going forward.
Less successful was The Flu, which, following a solid debut, lost 55% of its audience. It brought in another 430,601 admissions and seems like it will slink off the chart quickly, though not before recording 3 million admissions, a solid figure it will likely achieve within the next week or ten days.
Bong Joon-ho's Snowpiercer took a similar dive and now looks unlikely the edge over the ten million admissions mark. Still, with an additional 322,228 banked, it looks set to pass 9 million before long.
Rounding out the top five was The Terror Live. It added another 173,845 tickets to its haul, which now stands at a robust 5.4 million.
Next week's big release will be Hollywood sci-fi Elysium, starring Matt Damon. The pic seems to have been pushed back in order not to go up against Snowpiercer and other Korean blockbusters during the month, but with a heavy marketing push, it appears poised for a number one debut.