The beauty of 2018, in terms of Key Art, was in the wide range of styles and colour palettes that were designed for a difficult to categorize year, that was a mix of throwback aesthetics, experimentation and clean minimalism.
There were no discernible themes or obviously trendy styles for the posters of the past year. And there were many eye-catching designs that broke through the usual morass of cliche and laziness often endemic in the blockbuster scene, but no less present in the indie and over seas markets.
Below are ten stand-outs from the year, where each entry links back to either the column in these pages, the film reviewed, or both. Click through the gallery below.
A Simple Favor
My second favourite full campaign of poster featured geometric backgrounds, simple icons like a martini glass, and marvellous use of pastels and its gorgeous leading ladies in high cocktail dress fashion.
Friday One Sheet Entry Screen Anarchy Review
Designer: LA Associates
Rejected
Note, the alternate poster with its storm clouds, and falling flowers was also great, it can be found by following the link below.
Designer: Shannon Guthrie
The Spy Who Dumped Me
The entire vintage travel design series for this film were excellent.
Designer: LA Associates
Suspiria
There were lots of extended, character, and alternate poster series, but none at the verve and variety (and typesetting) as the Suspiria remake. The entire list of 10 best posters could have been taken from the extended marketing and key art campaign from early in the year to the October release of the film To narrow it down to one, how about this creepy, broad-brushed mimicry of an oil painting, with its femininity and phallic imagery hidden in the baroque strokes.
Designer: Tony Stella