This wonderfully minimalist key art, for Kat Cayton G's avant garde short Penny Pinched, was designed by LA illustrator (and podcaster) Tori Huynh. With falling tennis balls (one on a string for some reason) on a sky-blue field above, prone protagonist (Rielle Li) lays down on a jacket in a way to suggest angels' wings.
Couple that with a clean, skinny font for the title, which dominates a slightly lower-than-middle positioned credit block, and you have something that feels both highly intentional, and fiercely uncluttered.
What is the short film about? Here is the vague Vimeo description: "A twentysomething moonlighter continually entraps herself in society's web of lies." Like any good poster, I want to see the film regardless, as this singular design has completely pulled me in.
Do you have to wait to see it at a festival? Not at all. I have embedded the short film below, which completely lives up to its expectations with image heavy, experimental narrative, and superb cinematography and score.
Friday One Sheet: PENNY PINCHED