As Pegasus Motion Pictures revs up its marketing campaign for Ip Man 3, which reunites Donnie Yen and director Wilson Yip, pitting him against Mike Tyson and Max Zhang, this amusing little PSA is doing the round in Hong Kong cinemas. Featuring Yen in character as Ip Man, he asks audiences that they turn off their mobile phones and refrain from recording the screen - or otherwise disturbing the wing chun master while he's training. You'd be wise to do what he says.
Ip Man 3 is due to hit screens this Christmas.