Roberto (famed Spanish comic José Mota) once had a promising career in advertising. But now out of work during the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa (Salma Hayek). After yet another dead end interview, it seems like reality will come crashing down on Roberto - until a freak accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his new found fame into fortune, but Luisa begins to worry about what lengths Roberto will go to for his family's security.
Watch Four Clips From Alex De La Iglesia's AS LUCK WOULD HAVE IT
To whet your whistle, IFC has given us four clips you can watch below the synopsis.