Olivier Assayas does not get enough love on this side of the ocean. Many of his French language films remain undistributed on DVD or, in the case of his English language efforts, such as Clean, Demonlover and Boarding Gate, are largely ignored. So it is very nice to see this ‘Essential Edition’ of Irma Vep, Assayas love-letter to Maggie Cheung and loathe-letter to the foibles of French cinema get the 'Criterion'-level treatment from Zeitgeist Films.
The film opens with a very disorganized production house in the process of mounting a remake of the iconic silent French serial Les Vampires. The lengthy opening shot follows a prop gun being passed around from desk to desk - a pretty obvious metaphor for how on edge things are; with accompanying dialogue such as “I know a decision has been made, but I’m not sure what.” There have been hundreds of movies made about making movies. Some are good (The Player). Some are bad (I Love Your Work). Irma Vep is one of the best (easily in the league of Robert Altman) due it its wild-card: Maggie Cheung playing herself. A Chinese actress dumped into the middle of the chaos, brought in by the eccentric director Renee Vidal (played by French New Wave regular Jean-Pierre Léaud) who seems to be oblivious to everything except for the fact that Les Vampires cannot be remade with a French actress ("Musidora is irreplaceable"). It is no small irony considering Vidal wants Cheung after seeing Heroic Trio, the 'light bulb moment' scene is in fact done almost entirely by the actresses stunt double. Cheung arrives in Paris speaking only a little French (in real life, she is fluent), yet is game to go along with things and brings a warmth into the stress of on-set politics and the usual turmoils of collaborative art. It is interesting that in most films when actors play themselves in films, the performance often plays as melancholic parody (John Malkovich in Being John Malkovich, Alfred Molina in Coffee & Cigarettes, or Jean Claude Van Damme in JCVD), yet here Maggie is all innocence and charm. The value of this balancing out the savage satire raises the effect of Irma Vep immeasurably.
One thing in common with many of Olivier Assayas’ films is the bumping of cultures and languages in the jet-hopping global stew of a modern world. Maggie Cheung the actress, fluent in several languages and working in films all over the world, is a choice so representative of his usual themes, that the director when and married the actress shortly after the films release. Irma Vep mixes in cultural appropriation, recycling of icons and even some sexual confusion into the mix to form one of the most satisfying satires in years, a decade or more ahead of its 1996 release (meaning that things have gotten much worse!). Despite a growing cult following (who should be eager to get this fully loaded disc), Irma Vep (and Maggie Cheung for that matter) deserves much further penetration into the western mainstream.