Then why am I totally unengaged with this latest trailer for the Sam Mendes directed Spectre?
Maybe it's the oh so self-serious tone that I can rarely take after the perfectly blunt satire Matthew Vaughan and Jane Goldman presented in the So-Bond-It-Hurts Kingsman: The Secret Service.
Maybe it's the paint-by-numbers way this trailer plays: Sweeping shot of exotic locale, sleek car, grim speech, desperate measures taken... lather, rinse, repeat.
Or maybe it's that my favorite Bond film is the often reviled Quantum Of Solace, which means I don't know what the hell I am talking about.
But hey! there's Léa Seydoux as a new lady in Bond's life! At least that smoldering death stare of hers has ended up in a franchise that'll exploit the hell out of it.
Spectre releases across most territories November 2015.