Sometimes - most times, really - the simplest approach is the best one. And that's a principal firmly embraced by the Finnish creators of proposed horror film
Bodom. Aiming for a 2016 release they've created a proof of concept trailer smart enough to recognize that when dealing with a familiar premise - the story revolves around a campground killing - it's all about the execution. and the execution on this is simple, elegant, and iconic. Pretty much perfect, really. Take a look below.