Seriously, look at him: the bloke is just smashing through all that sweat, dirt, grit and splintering grimy dust, just glaring down his strange-angled gun at the graphic designer who must have been Photoshopping the shit out of that poster. Coupled with the line "from the producers of Taken" like that's something to be proud of, it's some kinda B-grade awesome.
Guy's doing a good job too -- Maggie Grace is spotless.