No more cam-job. No more side-boob. While Sony had the 'leaked' cam version of the European red-band trailer for David Fincher's The Girl With The Dragon Tattoo removed from YouTube yesterday they have followed it today with the official release of the US green band version.
Sony's handling of the trailer release feels to me like one of the great recent moves in viral marketing - think about it, who announces that they're putting a red band trailer in theaters but not releasing it then sits quietly for days while a suspiciously high quality version of that same trailer racks up massive traffic and chatter online? It's a classic case of creating desire by 'denying' access - but it would have all been for naught if the trailer itself didn't look good. And it does. Very.
This new green band version is structured essentially the same was as the red band version, only with certain shots swapped out to remove the moments of brief nudity that earned the first version the red-band status. Check it below to get a taste of Daniel Craig and Rooney Mara in the US version of the international hit novels. And, yes, the fabulous Led Zeppelin cover by Trent Reznor and Karen O remains intact as the soundtrack.
Sony's handling of the trailer release feels to me like one of the great recent moves in viral marketing - think about it, who announces that they're putting a red band trailer in theaters but not releasing it then sits quietly for days while a suspiciously high quality version of that same trailer racks up massive traffic and chatter online? It's a classic case of creating desire by 'denying' access - but it would have all been for naught if the trailer itself didn't look good. And it does. Very.
This new green band version is structured essentially the same was as the red band version, only with certain shots swapped out to remove the moments of brief nudity that earned the first version the red-band status. Check it below to get a taste of Daniel Craig and Rooney Mara in the US version of the international hit novels. And, yes, the fabulous Led Zeppelin cover by Trent Reznor and Karen O remains intact as the soundtrack.