Full marks to the marketing team handling upcoming J-horror ghost versus ghost team up film Sadako vs Kayako - in which the villainous apparitions from the Ring and Grudge franchises go head to head. They've got an inherently goofy premise on their hands here and while the film itself appears to be playing things admirably straight the marketers clearly understand what they've got on their hands and are having a bit of fun with it in a series of PSA style ads just released.
Would you like some popcorn? Excellent! Ghosts like popcorn, too, and they hope you enjoy yours! But turn your phone off, please, or you risk bringing down a curse upon yourself. Some of the ads are simple plugs for discounted advance tickets and the like but the trio below have a more obvious message for non-Japanese speakers and the visuals are pretty hilarious. Check them out!