Melbourne winning and Cannes selected Australian scifi film These Final Hours
hits Australian screens at the end of July and to prime audiences for the events of the film the creators have just launched The Countdown
, a deeply immersive online experience containing over 900 pieces of unique content and over 20 minutes of video taking users from the discovery of an asteroid on a collision course with earth five months before its arrival up until just twelve hours before the strike - at which point the events of the film begin.
While I've not made it through all of the content yet - not by a long shot - I have begun to dig around and it's an impressive bit of work, very much worth your time. Check out the teaser for The Countdown below and experience it yourself here
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