First JU-ON: BEGINNING OF THE END Poster Arrives, Compare It With Its Predecessors

Contributing Writer; Tokyo, Japan (@patrykczekaj)
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It seems that things are moving pretty fast for Ju-on: Beginning of the End. Not two weeks have passed since the picture began filming and already a fresh new poster can be found on various Japanese outlets around the web. With the seventh installment in the series Ochiai Masayuki will undoubtedly try to revitalize a slightly worn-out franchise. Apart from the following description of the plot - which, by the way, looks oddly familiar - there's still not much information about the picture. Sasaki Nozomi will play Yui, a woman trying to uncover a mystery behind the cursed house, while Kobayashi Kai will star as Saeki Toshio, the legendary ghostly little boy.

An elementary school teacher named Yui visits the home of a boy named Toshio Saeki who's been absent from school for a long period of time. When she arrives, she re-lives the horrific tragedy which occurred in the Saeki household 10 years earlier. A cardboard box left in a closet holds the key to revealing a long-hidden truth.

Given that Beginning of the End repeats a well-known formula, it won't really be a surprise if instead of settling the mood the film will focus on formulaic jump scares to keep the horror alive. There's potential still hidden in the concept but without a much-needed creative touch Beginning of the End's chances of becoming a J-horror marvel are rather slim. So, let's hope Ochiai Masayuki will breathe fresh air into the series.

If you're curious whether the first poster stands out among its predecessors or not you can check out the gallery below and compare all the posters for all Ju-on / The Grudge films, both Japanese and American.

Ju-on: Beginning of the End

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GalleryJapanJu-onOchiai MasayukiPostersThe Grudge: Beginning of the End

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Ard VijnMarch 14, 2014 5:17 AM

Brilliant: even though I thought I knew my J-horror, I had never heard of Katasumi and 4444444444 before. I actually thought it was a typo until I Googled for them!

Omar HaukssonMarch 14, 2014 5:47 AM

Love that poster. That eye is perfectly creepy.

Marcel SamsonMarch 14, 2014 6:19 AM

What are those? I don't see any reference to it in the article, so how did you stumble upon it :P

Kat JenningsMarch 14, 2014 6:58 AM

Ugh why do people always lump the American Grudge trilogy together with the Ju-on films it's not even the same series...

PatrykMarch 14, 2014 10:01 AM

I probably hate the remakes as much as you do, but the purpose of this gallery is to expose the differences between all the posters. It's the creepy eye that counts, not the films.

PatrykMarch 14, 2014 10:10 AM

I'm really curious about this film as well, but it's impossible to find! Best option would be to go to some obscure rental place in Japan.

The two short films are parts of a horror anthology called SCHOOL GHOST STORY G .

Ard VijnMarch 14, 2014 11:29 AM

Katasumi and 4444444444 were included as bonus extras on some of the DVD releases of the original JU-ON: THE GRUDGE. They are two short segments, each only a few minutes long (and originally part of a longer horror anthology), but they count as the first seeds of the idea behind the whole GRUDGE series.

FistacuffsMarch 14, 2014 12:41 PM

Yeah and then accidentally watch a haunted video tape! That's exactly what they want you to do.

FistacuffsMarch 14, 2014 12:41 PM

Love this poster!

Kat JenningsMarch 14, 2014 1:26 PM

No actually I don't hate them at all I even felt that The Grudge 2 was one of the best modern horror sequels actually... It's just that people always lump Ju-on and The Grudge together and it's so annoying since they're separate series with separate continuities and so on... Same thing with Alien & Predator movies, I mean... but the poster is really creepy even though it's basically a rip off of the 2004 The Grudge's poster.

Kat JenningsMarch 14, 2014 1:30 PM

Actually Katasumi and 4444444444 are just a pair of short films centering on a couple of characters later mentioned in Ju-on: The Curse, they're available on YouTube. They're just mini prequels to the series.

PatrykMarch 14, 2014 3:58 PM

Good to know, thanks! I'll definitely check them out.

Ard VijnMarch 14, 2014 7:03 PM

Underneath the posters are their titles. Poster 2's title is "Katasumi and 4444444444", so that made me wonder.