IS TRUE DETECTIVE Another Winner For HBO? The New Trailer Says 'Hell, Yes'.

The cast and crew of upcoming HBO effort True Detective were enough to attract attention. A cop show at the cable giant - which has had great success with crime but usually from the criminal perspective - directed by Cary Fukunaga and starring Woody Harrelson and Matthew McConaughey? What's not to like? According to the new trailer, nothing.

Matthew McConaughey and Woody Harrelson star as Louisiana detectives Rust Cohle and Martin Hart, whose lives collide and entwine during a 17-year hunt for a killer, ranging from the original investigation of a bizarre murder in 1995 to the reopening of the case in 2012. Michelle Monaghan also stars as Hart's wife, Maggie, who struggles to keep her family together as the men in her life become locked in a cycle of violence and obsession.

Take a look at the trailer below. This looks every bit as good as even the optimists among us would have had us believe ...