China Box Office: PACIFIC RIM Scores Giant Opening For Warners

Asian Editor; Hong Kong, China (@Marshy00)
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China Box Office: PACIFIC RIM Scores Giant Opening For Warners
Guillermo del Toro's Pacific Rim scores Warner Bros its best ever opening day in China, leaving the rest of the competition high and dry.

Rank Title Origin 29/7-4/8 (US$M) Total (US$M) Screening days
1 Pacific Rim USA $45.28 $45.28 5
2 Fast & Furious 6 USA $25.15 $54.84 10
3 I Love Wolffy 2 China $6.86 $6.86 4
4 White House Down USA $5.84 $26.32 14
5 Young Style China $2.57 $2.57 3
6 Mr.GO South Korea/China $1.38 $17.95 18
7 Kunta China $1.09 $1.09 3
8 Bunshinsaba 2 China $1.04 $12.96 20
9 Seer III China $0.55 $12.23 24
10 After Earth USA $0.42 $34.48 24

After a disappointing box office performance on home turf, del Toro's giant robots vs giant monsters mash-up Pacific Rim has proved a huge hit with Chinese audiences, taking RMB55 Million on opening day, building to an impressive 5-day haul of RMB277 million. The film's strong opening has rekindled plans for a sequel, which were dampened slightly by film's luke warm reception in the USA, despite a raft of positive reviews.

Pacific Rim took close to double that of Fast & Furious 6, the fourth in the series to be directed by Justin Lin, despite building on its own strong opening last week with a further RMB154 Million to take its total after 10 days to RMB336 Million. The other big Hollywood hitter in the top 5, Roland Emmerich's White House Down could only squeeze an additional RMB36 Million out of its second week, and now stands at RMB160 Million and is likely to drop quickly from there.

The other notable new entries in this week's chart include two more homegrown animation titles, I Love Wolffy 2 and Kunta, which amassed RMB42 Million and RMB6.7 Million respectively in their opening weekends, with neither likely to mount any serious kind of challenge. Yet another youth drama, Young Style, also debuted, accruing less than RMB16 Million in its first weekend.

Next week sees a slew of domestic titles opening, including The Message and Beijing Blues director Gao Qunshu's action romance Crimes of Passion, starring Angelababy and Huang Xiaoming, and also Tiny Times 2, continuing the adventures of Yang Mi and Amber Kuo's young ladies about town in modern day Shanghai. 

Box office figures courtesy of EntGroup
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ekkkoAugust 6, 2013 9:01 AM

i think with that it hits something like 250mil foreign and thankfully a sequel is basically guaranteed (hopefully they try a more original plot this time around) ^^
anyway, i'm kinda puzzled about the us boxoffice - why would americans flock to transformers then? the toy brand? the the "stars" in it? i tried two times and couldn't finish the third one - it's absolutely atrocious...

MwaniAugust 6, 2013 12:50 PM

I couldn't finish the second one. But I saw the first one in theaters and it was hot. I think Transformers had a huge following here already, because we all loved the children's cartoons and toys which were hugely popular in the late 80's/early 90's. So all the kids who loved transformers then are now old enough to spend money on a big screen adaptation. It's already an established property with a huge fan base while Pacific Rim is new, and doesn't have an established fan base, or a big U.S star. Also fans in the U.S have already probably seen all the Transformers movies and weren't as keen to drop money on something so similar but untested.

MwaniAugust 6, 2013 12:53 PM

I'm curious, when a film opens in the theaters in China this soon after opening in the U.S, does it come with subtitles or is a Chinese dub already applied? It would be pretty amazing if it was doing those kinds of numbers with only subs so far.

Will SchusterAugust 6, 2013 2:47 PM

I thought the 3rd one was the only tolerable one. Hmmm...

Will SchusterAugust 6, 2013 2:51 PM

Apparently subbed. Yeah that's pretty impressive.

DJ_BobbyPeruAugust 6, 2013 3:34 PM

Name brand recognition and an extremely well done marketing campaign. Pacific Rim was a new property with pretty vanilla marketing. Good to know its doing well in Asia, where there is a nostalgia factor for giant robots vs. monsters. I'm sure, as of now, that a sequel is much more enticing to the suits to produce.

marshy00August 7, 2013 5:53 AM

Films play with subtitles. Very few films get dubbed in China, save for animation.

MwaniAugust 7, 2013 7:45 AM

Thank you for your reply!

MwaniAugust 7, 2013 7:45 AM

Thank you for your response!