I keep waiting for the visual style of Peter Jackson's adaptations of The Hobbit to stop feeling off and yet it hasn't. It's the coloring and depth of field, I think, and I'm becoming concerned that Jackson's visual choices are going to keep audiences at arm's length rather than drawing them in to the experience. Also, basing a poster campaign around a fat guy joke does not inspire confidence.
That said, it's The Hobbit from the director of The Lord Of The Rings and that means everybody is going to see it, myself included, at least for the first one. And for a further taste of what that means the first TV spot for the first of the trilogy has just arrived. You can find it below.