Surprisingly Playful New AMAZING SPIDER-MAN Trailer Swings In From Australia

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Surprisingly Playful New AMAZING SPIDER-MAN Trailer Swings In From Australia
In this summer glutted with big budget super hero movies what is needed is personality. Studios can't rely on the hero factor. They can't rely on the name recognition. There are simply too many of the powered up people hitting the screens for that. No, what's going to decide whether these things succeed is how much personality they can put across. The Avengers had it is spades, and the marketing campaign for The Dark Knight Rises has certainly been careful to strike a unique tone. And what of The Amazing Spider-Man? Early trailers have shown bits and pieces of what Marc Webb has been up to with Andrew Garfield and Emma Stone but it has taken until the release of this new Australian trailer for them to really get it right.

More playful than previous efforts, while still blending in some epic action and light romance between the leads this is the first trailer to really sell the film as its own distinct entity so far, the first one that feels as though it's not living in the shadow of the earlier Sam Raimi directed films. Take a look below.
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