Muscles! It's all about the Muscles. Let's face it. The 80's were covered in muscles be it block buster movies from Stallone, Ahnold and Lundgren and tons of other impostors, the music industry were littered with well oiled musicians from cheesy dance music to the high octane metal of Manowar. And children's toys were about to get their share of muscle galore with a legendary toy line and a Saturday morning cartoon that was about to carve its name in stone.
He-Man and The Masters of the Universe grabbed the sword and sandals genre and crammed it down our throats. It was the ultimate adventure, a young prince who's alter ego is the walking mountain of flesh that is He-Man who battles a skull faced villain and his beastly minions but at the same time gives us a lesson on how to treat friends and not to make fun of others. Essentially the Mr.T cartoon with monsters and more action really.
The franchise still lives on today, though not nearly as strong as it used to be and people of my generation feel He-Man was a big influence on their lives and helped turn their attention to the more fantastical side things, making nerds of us all.
Now a group of filmmakers have started production of a documentary called TOYMASTERS, chronicling the creation of the character and how it became one of the biggest cultural phenomenons of its day. And judging by the long trailer below it has all the ingredients to make a smashing film, riches, backstabbing and drama. The film is still in production and has a planned release next year and the guys are looking for the worlds biggest He-Man fan to be featured in the film. So if you think you got what it takes to be a contender for the biggest He-Man nerd out there drop them a line through their official website.
Check out the trailer below and then head on over to TOYMASTERS website and take a gander at some additional clips and news.