I don't like it. I didn't like the Canadian poster we posted yesterday.
This film should be easily exploitable, yet somehow both the Maple and Magnet posters have been huge letdowns for me. If you've seen the film, you understand why these posters are not only not representative of the film, but even misleading. Worse than that is the fact that they aren't very good. Tucker & Dale has had some decent promotional artwork, the original one sheet for festivals was great! I can see how it might be a bit too gory to work in a theatrical setting on a larger scale, but where are they aiming the PR on this one?
Maybe I'm wrong, but I posted this poster to Twitter this afternoon and it was universally condemned as cheap/DTV looking, and misleading. What do you think? Am I being overly critical? I just don't want Tucker & Dale to fail because it deserves so much better than this.
Let me know what you think in the comments.
TUCKER & DALE VS EVIL will be at this year's San Diego Comic-Con!
When: Friday, July 22nd starting @6:00pm
Where: Hall H
Who: Alan Tudyk, Tyler Labine and Director Eli Craig
TUCKER & DALE VS EVIL is a hilariously gory, good-spirited horror comedy, doing for killer rednecks what Shaun of the Dead did for zombies. Tucker and Dale are two best friends on vacation at their dilapidated mountain house, who are mistaken for murderous backwoods hillbillies by a group of obnoxious, preppy college kids. When one of the students gets separated from her friends, the boys try to lend a hand, but as the misunderstanding grows, so does the body count. TUCKER AND DALE VS EVIL has been a hit on the festival circuit, debuting at Sundance, and winning the Midnight Audience Award at SXSW, the Jury Prize for First Feature at Fantasia, the Best Director award at Fantaspoa, and the Best Motion Picture Award at Sitges.
TUCKER & DALE VS. EVIL PREMIERES ON MAGNOLIA VOD AUGUST 26TH; IN SELECT THEATERS SEPTEMBER 30TH.
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